Well, I am finally coming up for air after working hard on a piece of research for WRAP which has seen me locked away in a quiet room for days!
One of the many interesting messages that have come out of the research is the low product knowledge amongst people who were reluctant to consider Real Nappies. That along with persistent perceptions on Real Nappies being old fashioned, messy and time consuming.
So it seems quite timely that we have now seen the launch of two prominent brands on to the shelves of 100 Tesco stores across the UK. This is a big move for the Real Nappy industry and one that many have been hoping for, for years.
Go Real met with Senior Buyers at Tesco early in 2010 to discuss this very possibility, believing that it would be an unrivalled opportunity to raise awareness of Real Nappies and how far they have come.
Although many of us have been passionately promoting Real Nappies for years, we have never been able to reach everyone and many is the time that we have wished for big budgets to allow us to buy into expensive marketing to help us compete more effectively with the disposable companies.
Now parents will walk past Real Nappies as they go to pick up their disposables, they will see the lovely fabrics, the beautiful designs and will be confronted by choice at the very point of purchase! This increase in awareness could be a fantastic opportunity for the Real Nappy industry as a whole.
Now, we still think that there is a massive part for all the smaller retailers, alternative nappy brands, Work at Home Mums and advisors to play. After all, they are the ones that have helped to get Real Nappies this far! These companies have experience, offer great advice, a huge choice and that personal touch; and with heightened awareness we could be looking at a much bigger market with more parents seeking out that extra special nappy that you just can’t find anywhere else!
Go Real is here to support the whole industry; our aim is to get more parents using Real Nappies and so we will continue to provide support to advisors, online retailers, small high street shops, major retail giants, nappy laundries, manufacturers and most importantly parents!
Whilst all this has been going on, the rest of the team have also been really busy! Jack is still working away on the Go Real website and after finding out how confused people can get with all the different Real Nappy terms he has put together an A-Z of Real Nappies.
Tara has been busy organizing a second training session for Surrey Children’s Centre’s meaning that 10 more trial kits will be available from the new year. Bec is working on some webinars to be launched in January and Laura is getting ready to go on maternity leave and just has one morning left with us! We wish her all the best of luck and can’t wait to get her blogging on all the latest Real Nappies, it is been quite a while since we have had a guinea pig!!